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Eye Medicine - Business of Eye Care
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Opportunities in Eye Care Careers
by Kathleen Belikoff
[SEPTEMBER 2003]
Pocket-size guide to everything you need to know to make an informed career choice in eye care. Includes the latest information on earning potential and upcoming employment outlook.
The most comprehensive career book series available, Opportunities in . . . explores a vast range of professions.
Each book offers:
- The latest information on a field of interest
- Training and education requirements for each career
- Salary statistics for different positions within each field
- Up-to-date professional and Internet resources
- And much more
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Optometric Practice Management
by Irving Bennett
[JANUARY 2003]
Faced with greater competition and the potential for earning less income? This new edition of a classic textbook brings you up to date on the business aspects of a successful eye care practice.
Text offers suggestions for social and economic improvements within a current or beginning practice. Topics include staffing, location, communication, evaluation, and successful partnerships.
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201 Secrets of High-Performance Optometric Practice
by Bob Levoy
[AUGUST 2002]
This one-of-a-kind compilation presents 201 easy-to-read, ready-to-use strategies for creating the most successful, bottom-line oriented optometric practice.
- Tested tips and "hard-learned lessons" describe proven ways to dramatically elevate patient satisfaction, communication skills, referrals, image, fee structure, productivity, profitability, practice growth, management and motivation, and much more.
- Readers will learn how to attract more private pay patients as well as how to retain employees who work hard, enjoy what they're doing, and pull together to make and keep your practice successful.
- Case histories from the "Success Files" gathered from leading practices throughout the country reveal opportunities for revenue enhancement and tremendous practice growth.
- A chapter on market research illustrates how patients, employees, and referring physicians view a practice, its policies, procedures, and personnel to help optometrists understand what they're doing right and how they could improve.
- Hard-learned lessons about practice and staff management from leading practitioners in optometry, as well as other health care professions, offer practical, real-world advice for practice growth.
- Methods for attracting more private pay patients reduces dependence on managed care and the stress of a high-volume, time-pressured schedule.
- Long range, strategic planning introduces critical decisions that every growth-conscious optometrist must make about his or her practice and sets the stage for revenue enhancement and accelerated growth.
- 14 low-cost, easy-to-use market research techniques highlight the reader's strengths, weaknesses, and "blind spots" in order to make the practice more appealing to patients, staff members, referring physicians and others.
- 35 substantial and sustainable ways to differentiate a practice give the reader a strong competitive advantage in attracting new patients, generating more referrals, and upgrading the fee structure.
- 24 savvy networking strategies are designed to produce a stream of referrals from primary care physicians, pediatricians, ophthalmologists, teachers, school nurses, physical therapists, pharmacists, psychologists and others.
- Critical communication skills for doctors and staff members to improve patient acceptance of periodic comprehensive eye exams, premium lens options, quality sunwear, and prescriptions for vocational and avocational visual needs.
- Proven ways to cope with increased competition and declining reimbursement rates by third-party payers help the reader develop a more satisfying and successful optometric practice.
- 22 "do's and don'ts" of setting, raising, and discounting fees from practitioners who learned the hard way about the impact that changes in fees have on profitability.
- 16 hard-learned lessons about hiring employees enable readers to learn from the mistakes of others and build a high performance team of loyal, enthusiastic, service-oriented employees.
- Stress management strategies reduce practice-related stress, prevent staff burnout, and add a sense of fun to the workday.
- Patient education tips facilitate the development of high-trust relationships with patients, resulting in better informed, highly motivated, more appreciative patients.
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Maximizing the Potential of Your Ophthalmic Office: What You Need to Know About Planning and Design
by Fred L. Kahn
[JANUARY 2002]
Text discusses problems of fashioning and developing an outstanding workplace and offers possibilities such as enhancing an office, relocation of a practice, start-up of a practice, and more. Includes checklists to help the reader prioritize objectives.
- A very readable, friendly style that presents "need-to-know" information
- Exercises move the reader from general information to items specific to their practice
- Check lists provided as an integral part of the planning process
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Eyecare Business: Marketing and Strategy
by Gary L. Moss, Peter G. Shaw-McMinn
[FEBRUARY 2001]
This is the first book for eyecare professionals that is written from a business management perspective, taking business concepts and applying them to eyecare practice. The knowledge of business principles presented will help make you able to gain a competitive edge in the changing world of health care.
- Covers the basics of marketing, finance, strategy development, management, communication, and technology
- Self-assessment exams serve as educational tools
- Short teaching cases and clinical examples help you adapt theory and concepts to your own practice
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The Art and Practice of Low Vision
by Paul B. Freeman, Randall T. Jose
[JULY 1997]
This handy volume is filled with forms, handouts, and strategies crucial to developing a successful and satisfying low vision practice.
- Features new chapter on low vision training activities and expanded reference sections throughout the book
- Includes many forms, handouts, and strategies helpful to the practitioner
- A must-have for any practitioner seeking to add low vision to his practice
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Business Aspects of Optometry
by John G. Classe (Editor), Craig Hisaka, Donald H. Lakin, Ronald S. Rounds, Lawrence S. Thal, Richard L. Hopping
[FEBRUARY 1997]
This clear detailed guide presents the core areas of practice in detail with helpful management techniques and tips on: practice location, equipping the office, fee structures, office and personnel management, insurance, third party reimbursement plans, interpersonal relationships, and more.
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